WCU conference highlights economic importance of tourism, downtowns in WNC

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Creating vibrant downtowns and a robust economy for North Carolina’s 26 westernmost counties was the focus of the LEAD:Tourism conference held at Western Carolina University on Tuesday, Nov. 10.

Presented by the WCU College of Business and held at the Ramsey Regional Activity Center, the conference drew some 100 attendees from across Western North Carolina, including government officials, business leaders and cultural heritage representatives. Topics included strategies for downtown revitalization, best practices for small town main street development, turning local assets into community pride and tourist spending, and the role of creative arts in downtowns.